Intel Corporation (NASDAQ: INTC; SEHK: 4335) is the world's largest semiconductor company and the inventor of the x86 series of microprocessors, the processors found in many personal computers. Founded in 1968 as Integrated Electronics Corporation and based in Santa Clara, California, USA, Intel also makes motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors, and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel's successful "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until the early 1980s. While Intel created the first commercial microprocessor chip in 1971, it was not until the creation of the personal computer (PC) that this became their primary business. During the 1990s, Intel invested heavily in new microprocessor designs and in fostering the rapid growth of the PC industry. During this period Intel became the de facto monopoly supplier of microprocessors for PCs, and was known for aggressive tactics in defense of its market position, as well as a struggle with Microsoft for control over the direction of the PC industry.
By the early 2000s, Microsoft had passed Intel in power in the PC industry, and competitors had emerged in the advanced microprocessor market. Intel's November 2006 stock market capitalization was less than one-quarter of its 2000 high, and only 40% of Microsoft's.
The 2007 rankings of the world's 100 most powerful brands published by Millward Brown Optimor showed the company's brand plummeting 10 places – from number 15 to number 25.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until the early 1980s. While Intel created the first commercial microprocessor chip in 1971, it was not until the creation of the personal computer (PC) that this became their primary business. During the 1990s, Intel invested heavily in new microprocessor designs and in fostering the rapid growth of the PC industry. During this period Intel became the de facto monopoly supplier of microprocessors for PCs, and was known for aggressive tactics in defense of its market position, as well as a struggle with Microsoft for control over the direction of the PC industry.
By the early 2000s, Microsoft had passed Intel in power in the PC industry, and competitors had emerged in the advanced microprocessor market. Intel's November 2006 stock market capitalization was less than one-quarter of its 2000 high, and only 40% of Microsoft's.
The 2007 rankings of the world's 100 most powerful brands published by Millward Brown Optimor showed the company's brand plummeting 10 places – from number 15 to number 25.
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